A strategic thinker with tactical nous developed over 20 years working in the interactive and experiential design industries.
Driven by a passion for digital technologies and their potential to create innovative and memorable experiences, with a proven track-record of developing highly-creative interactive design concepts for physical environments, web and mobile.
An effective leader, communicator, and facilitator of the creative process with strong skills in building, organizing, and managing creative teams and mentoring talent.
Extensive experience of identifying new business opportunities, preparing compelling creative pitches and presenting to clients at executive level, and nurturing the client-agency relationship.
Winner of numerous prestigious industry awards including three BAFTA awards, two Design Week Best of Show awards and two BIMA Grands Prix, along with several awards from internationally recognized bodies such as D&AD, Clio, Creative Circle and Art Directors Club New York.
A respected figure in the industry and voted amongst the top three ‘Digital Creatives’ by Campaign Magazine. Guest speaker at design events in the UK, US and Europe and selected as a member of the judging panels for awards including BAFTA, BIMA and DADI. Co-author of best-selling creative technology book ‘New Masters of Flash’ along with a number of articles for industry titles such as Design Week and Computer Arts.
Currently working as Creative Director in the San Francisco offices of renowned business transformation consultancy SYPartners, working directly with CEOs and senior executives developing strategic plans, events, design workshops and experiences for Fortune 500 companies including Apple, IBM, Nike, Kellogg and Kaiser Permanente.
Prior to moving to the US, formed and managed the UK office of Madrid-based creative agency Pelonio, helping clients such as Mercedes Benz, Absolut and Samsung build brand value through the creation and delivery of engaging, meaningful brand experiences.
Previously co-founded AllofUs, one of the UK’s leading independent digital design agencies and voted one of the top three ‘Most Respected’ agencies by NMA magazine. Played a key role in developing the business vision and delivering year-on-year growth prior to its acquisition by the McCann Worldwide group.
